Best Wedding Dresses Online - Where to Shop
Finding the best wedding dresses shouldn't mean spending thousands or visiting dozens of boutiques.
Whether you're looking for a traditional ball gown, a simple courthouse dress, or something uniquely you, these online retailers offer beautiful options at every price point - with the convenience of shopping from home.
I've reviewed the best places to buy wedding dresses online based on quality, selection, price, and customer experience. Here's what I recommend:
1. David's Bridal - Best Overall Selection
⭐⭐⭐⭐⭐ (5/5 stars)
Price Range: $100 - $2,000+
Best For: Traditional brides, plus-size options, in-store try-on available
Why We Love It:
David's Bridal is the largest bridal retailer in the US, and for good reason. They offer an incredible range of styles from classic ball gowns to modern minimalist designs, with sizes from 0-30W. Their online shop makes it easy to browse thousands of options, and you can always visit a store to try on before you buy.
What Makes Them Stand Out:
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Huge selection of styles and sizes
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Affordable options starting around $100
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In-store appointments available nationwide
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Bridesmaid dresses and accessories in one place
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Regular sales and clearance events
Things to Know:
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Quality varies by price point
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Some dresses require alterations
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Sales are frequent - wait for a promotion!
2. Azazie - Best for Budget & Bridesmaid Matching
⭐⭐⭐⭐½ (4.5/5 stars)
Price Range: $200 - $1,000
Best For: Budget-conscious brides, matching bridesmaids, custom sizing
Why We Love It:
Azazie revolutionized online wedding dress shopping with their try-at-home program and custom sizing options. Every dress can be made to your exact measurements at no extra cost, and you can order samples to try on at home before committing.
What Makes Them Stand Out:
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Custom sizing at no extra charge
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Try-at-home samples ($15 each, fully refundable)
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Match your bridesmaids easily (same company)
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Modern, trendy styles
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Excellent customer service
Things to Know:
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Custom dresses are non-returnable
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Production time is 2-4 weeks
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Limited traditional ball gown options
3. BHLDN - Best for Boho & Non-Traditional Styles
⭐⭐⭐⭐⭐ (5/5 stars)
Price Range: $300 - $3,000
Best For: Boho brides, destination weddings, non-traditional styles
Why We Love It:
BHLDN (pronounced "beholden") is Anthropologie's wedding brand, and it shows. Their dresses are romantic, whimsical, and perfect for brides who want something different from the traditional bridal salon look. Think flowing fabrics, delicate lace, and vintage-inspired details.
What Makes Them Stand Out:
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Unique, artistic designs
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Beautiful accessories and décor
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Regular sales (up to 50% off)
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Anthropologie aesthetic
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Perfect for elopements and intimate weddings
Things to Know:
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Pricier than David's Bridal or Azazie
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Limited size range (typically 0-14)
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Styles sell out quickly
4. Reformation - Best Sustainable & Modern
⭐⭐⭐⭐ (4/5 stars)
Price Range: $200 - $600
Best For: Eco-conscious brides, minimalist style, courthouse weddings
Why We Love It:
Reformation creates sustainable, modern wedding dresses that you'll actually want to wear again. Their designs are sleek, sophisticated, and perfect for the bride who wants a dress that doesn't scream "wedding" but still feels special.
What Makes Them Stand Out:
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Sustainable fabrics and production
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Modern, minimalist designs
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Can be worn again after the wedding
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Affordable luxury
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Extended sizing available
Things to Know:
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Not traditional bridal styles
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Limited embellishment options
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Best for simple, understated weddings
5. Etsy - Best for Vintage & Custom Dresses
⭐⭐⭐⭐ (4/5 stars)
Price Range: $100 - $2,000+
Best For: Vintage styles, custom designs, unique one-of-a-kind dresses
Why We Love It:
Etsy connects you with independent designers who can create custom wedding dresses or offer vintage finds you won't see anywhere else. If you want something truly unique, this is your place.
What Makes Them Stand Out:
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Completely unique, one-of-a-kind options
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Custom design available
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Support small businesses and independent designers
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Vintage and reproduction styles
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All price ranges
Things to Know:
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Quality varies by seller - read reviews carefully!
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Custom dresses take 2-6 months
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Returns may not be possible
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Communicate clearly with sellers about sizing
How to Choose the Best Wedding Dresses Online
Consider Your Style:
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Traditional/Classic → David's Bridal
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Boho/Romantic → BHLDN
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Modern/Minimalist → Reformation
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Budget-Friendly → Azazie or David's Bridal
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Vintage/Unique → Etsy
Consider Your Timeline:
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6+ months out → Any option works
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3-6 months → Azazie custom, David's Bridal in-stock, BHLDN
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Under 3 months → David's Bridal ready-to-ship, Reformation, Etsy ready-made
Consider Your Budget:
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Under $300 → David's Bridal clearance, Azazie, Etsy
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$300-$1,000 → Azazie, BHLDN sale, Reformation
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$1,000+ → BHLDN, David's Bridal designer, Etsy custom
Don't Forget These Important Details:
Order Early: Even "ready-to-ship" dresses may need alterations. Order at least 3-4 months before your wedding if possible.
Know Your Measurements: For online ordering, accurate measurements are crucial. Consider getting professionally measured.
Check Return Policies: Understand what you can and can't return before ordering, especially for custom dresses.
Budget for Alterations: Most dresses need some tailoring. Budget $150-$500 for alterations.
Read Reviews: Especially on Etsy and for custom orders - reviews tell you everything!
My Honest Recommendation
If you're just starting: Browse David's Bridal and Azazie to understand what styles you like and what's in your budget.
If you know what you want: Order try-at-home samples from Azazie or visit a David's Bridal store.
If you want something unique: Explore BHLDN for boho styles or Etsy for custom/vintage.
If you're eco-conscious: Check out Reformation for sustainable, re-wearable options.
If you're on a tight budget: Hit David's Bridal clearance sales or browse Azazie's under-$300 options.
Remember: The best wedding dresses are the ones that make YOU feel amazing, fit your budget, and match your wedding vision. Don't let anyone pressure you into spending more than you're comfortable with!
This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. I only recommend products I genuinely believe will help you plan your wedding. Read my full disclosure policy here.